Implementing an Integrated Digital Marketing Plan

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Properly utilizing digital marketing allows you to promote your products and services while building customer relationships through “paid media” and “owned media” initiatives. So how do you put them together to create a comprehensive, effective marketing plan?  

This course will help you evaluate and combine your ideas to create a single, encompassing marketing plan.  This plan will include the priorities, resourcing and performance metrics appropriate for your organization. Once complete, you will be able to immediately put this plan in place to drive results. 

Note: This course assumes that you have completed the previous courses in this series, or alternatively, are familiar with the primary paid and owned digital media channels and are acquainted with “customer funnel” and “customer journey” marketing models.

You are required to have completed the following courses or have equivalent experience before taking this course:

Understanding the Digital Marketing Landscape and the Customer Funnel
Assessing Opportunities in Paid Digital Media
Assessing Opportunities in Owned Digital Media

Applies Toward the Following Certificates: Digital Marketing

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