Distribution Strategy and International Marketing

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In this course, you investigate marketing channels and learn how to leverage them to provide value to your company and benefits to your customers. In the second part of the course, you'll explore the world of international marketing and discover the nuances of global markets. You identify the types of global organizations and explore the pros and cons of globalization.

You are required to have completed the following course or have equivalent experience before taking this course: 

Essentials of Marketing Strategy

Applies Toward the Following Certificates:  Marketing Strategy

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