Brand Planning

image

Brand planning is the process of devising the specific actions needed to enable the brand to attain brand performance goals. The process of developing the brand plan helps to identify opportunities to grow and create value for your brand. In this course, you will refine your ability to create a brand plan by investigating each step of the process and developing a plan for an existing brand of your choice. You will start by completing a situation analysis for your chosen brand. You will then draw conclusions from the analysis and determine objectives and strategies for the brand. Finally, you will develop an executional roadmap to deliver on at least one of your identified strategic directions for your brand.

Applies Toward the Following Certificates:  Brand Management

Key:

Complete
Failed
Available
Locked
Thank You for Registering!
Please click CONFIRM REGISTRATION on the right for important information.
Please click CONFIRM REGISTRATION on the right for important information.
Connecting to eCornell
Open to view video.
Open to view video.