IFPA is committed to growing a healthier world — and creative, compelling marketing is essential to promoting fresh produce and floral products and services, all along the supply chain.
To help our members reach their marketing and sales goals, we offer learning experiences in the following topic areas — click any link to view the relevant courses:
SOCIAL MEDIA MARKETING | DIGITAL MARKETING | MARKETING STRATEGY | PRODUCT MARKETING | MARKETING ANALYTICS | BRAND MANAGEMENT
Note that all eCornell courses can be taken individually -
or you can enroll in a series of courses to achieve a valuable career-building Certificate from Cornell University.
Social Media Marketing
Creating and maintaining a clear, impactful, and authentic social media presence is key to discovering and connecting with potential customers. This begins with understanding when, where, how, and to whom social marketing content should be targeted and continues with brand-driven content that builds customer connection, community, and advocacy.
Pricing: $450 per course. Click the buttons below for registration and individual course details:
Social Media Marketing Across the Purchase Funnel
Creating Effective Content Marketing
Social Listening and Community Management
Building the Brand Through Influencer Marketing
Digital Marketing
In a world where more and more activities are centered online, digital marketing is one of the most effective ways to build customer relationships and promote your organization's products or services.
Pricing: $450 per course. Click the buttons below for registration and individual course details:
Understanding the Digital Marketing Landscape & the Customer Funnel
Assessing Opportunities in Paid Digital Media
Assessing Opportunities in Owned Digital Media
Implementing an Integrated Digital Marketing Plan
Product Marketing
Product marketing, or the process of bringing a product to market, is an increasingly critical role that sits at the intersection of the marketing and product management functions. For any product, navigating the nuances of effectively positioning within a given market and determining optimal pricing can be a daunting task — one that can make or break a launch.
Pricing: $450 per course. Click the buttons below for registration and individual course details:
Value Creation and Profitability
Marketing Strategy
Marketing strategy isn’t confined to your marketing team. By understanding how to align marketing strategies with business strategy, high-performing business leaders make better decisions about their products, services, customers, brand, and competition.
Pricing: $450 per course. Click the buttons below for registration and individual course details:
Essentials of Marketing Strategy
Applied Marketing Strategy & Decision-Making Tools
Creating & Communicating the Value of Your Brand
Introducing New Products: Successes & Failures
Marketing Analytics
Today’s organizations have oceans of data available to them—and those that can translate it into meaningful business insights can gain competitive advantage.
Pricing: $450 per course. Click the buttons below for registration and individual course details:
Measuring Customer Preferences
Analyzing Segmentation & Targeting
Using Data for Positioning Brands
Predicting & Managing Customers' Lifetime Value
Brand Management
Brand management has become one of the most important aspects of business strategy. Brands are often a central organizing principle of successful organizations — guiding decisions and actions. Whether you’re a brand marketer, business leader, or entrepreneur, these courses provide students with an essential framework to build and manage a great brand.
Pricing: $450 per course. Click the buttons below for registration and individual course details:
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