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IFPA is committed to growing a healthier world — and creative, compelling marketing is essential to promoting fresh produce and floral products and services, all along the supply chain. 

To help our members reach their marketing and sales goals, we offer learning experiences in the following topic areas — click any link to view the relevant courses:

SOCIAL MEDIA MARKETING   |   DIGITAL MARKETING   |   MARKETING STRATEGY   |   PRODUCT MARKETING   |   MARKETING ANALYTICS   |   BRAND MANAGEMENT 

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Note that all eCornell courses can be taken individually - 

or you can enroll in a series of courses to achieve a valuable career-building Certificate from Cornell University.  

Visit the Certificates page for more information

Social Media Marketing 

Creating and maintaining a clear, impactful, and authentic social media presence is key to discovering and connecting with potential customers. This begins with understanding when, where, how, and to whom social marketing content should be targeted and continues with brand-driven content that builds customer connection, community, and advocacy.

Pricing: $450 per course. Click the buttons below for registration and individual course details:

Social Media Strategy

Social Media Marketing Across the Purchase Funnel

Creating Effective Content Marketing

Social Listening and Community Management

Building the Brand Through Influencer Marketing

Measuring Social Media Marketing Success

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Digital Marketing

In a world where more and more activities are centered online, digital marketing is one of the most effective ways to build customer relationships and promote your organization's products or services. 

Pricing: $450 per course. Click the buttons below for registration and individual course details:

Understanding the Digital Marketing Landscape & the Customer Funnel
Assessing Opportunities in Paid Digital Media
Assessing Opportunities in Owned Digital Media
Implementing an Integrated Digital Marketing Plan

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Product Marketing

Product marketing, or the process of bringing a product to market, is an increasingly critical role that sits at the intersection of the marketing and product management functions. For any product, navigating the nuances of effectively positioning within a given market and determining optimal pricing can be a daunting task — one that can make or break a launch. 

Pricing: $450 per course. Click the buttons below for registration and individual course details:

Pricing Strategy

Commercialization

Value Creation and Profitability

Change, Disruption, and Growth

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Marketing Strategy

Marketing strategy isn’t confined to your marketing team. By understanding how to align marketing strategies with business strategy, high-performing business leaders make better decisions about their products, services, customers, brand, and competition.

Pricing: $450 per course. Click the buttons below for registration and individual course details:

Essentials of Marketing Strategy

Applied Marketing Strategy & Decision-Making Tools

Market Research & Analysis

Creating & Communicating the Value of Your Brand

Introducing New Products: Successes & Failures

Distribution Strategy & International Marketing

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Marketing Analytics

Today’s organizations have oceans of data available to them—and those that can translate it into meaningful business insights can gain competitive advantage. 

Pricing: $450 per course. Click the buttons below for registration and individual course details:

Measuring Customer Preferences

Analyzing Segmentation & Targeting

Using Data for Positioning Brands

Predicting & Managing Customers' Lifetime Value

Market Response Modeling

Optimizing Digital Advertising with Analytics

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Brand Management

Brand management has become one of the most important aspects of business strategy. Brands are often a central organizing principle of successful organizations — guiding decisions and actions. Whether you’re a brand marketer, business leader, or entrepreneur, these courses provide students with an essential framework to build and manage a great brand. 

Pricing: $450 per course. Click the buttons below for registration and individual course details:

Brand Purpose

Brand Strategy

Brand Planning

Brand Positioning

Brand Activation

Brand Measurement

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