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eCornell's Certificate Programs are a challenge worth accepting. 

They'll help you grow your skills, your leadership, and your career. IFPA is committed to helping our members do just that - through our partnership with Cornell University. Great pricing and customized access to outstanding curriculum, faculty, and resources are just a few clicks away - use the links below to navigate to certificates in the following topics:

BUSINESS COMMUNICATION    |    DIGITAL MARKETING    |    SOCIAL MEDIA MARKETING     |    PRODUCT MARKETING    |    FOOD PRODUCT DEVELOPMENT    |     MARKETING STRATEGY     |     MARKETING ANALYTICS    |   BRAND MANAGEMENT    |    WOMEN IN LEADERSHIP    |    EXECUTIVE WOMEN IN LEADERSHIP    |    DIVERSITY & INCLUSION    |    DIVERSITY & INCLUSION FOR HR


Business Communication Certificate: 

In any field, success depends on being able to communicate complex ideas with both nuance and depth. In this certificate program, you will master the skills to communicate your ideas for maximum impact through professional presentations, reports, and impromptu conversations. By strengthening your approach to written and oral communications, investigating your audience and situational context, and defining your communication goals, you will learn to employ the ideal communication method for each unique business situation you encounter. Throughout this program, you will be given the opportunity to put your coursework to the test as you practice writing emails, reports, and presentations, while also honing the skills often perceived as most difficult: speaking in front of an audience, engaging listeners, and persuading others to support your initiatives. By the end of this program, you will have put powerful best practices to work for you on some of the most critical — and difficult — challenges of effective communication.

For the best experience in this program it is recommended to take these courses in the order that they appear.

  • Business Writing
  • Building Compelling Slide Decks and Reports
  • Cross-Cultural Communication
  • Planning and Delivering Effective Presentations
  • Impactful Unscripted Communication
  • Persuasion
  • Virtual Communication

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Digital Marketing Certificate

In a world where more and more activities are centered online, digital marketing is one of the most effective ways to build customer relationships and promote your organization's products or services. But it can also be a struggle to make sense of the sea of acronyms, technologies and platforms.  

This digital marketing certificate program begins with an overview of the digital marketing landscape, preparing you to implement a series of proven frameworks within your organization. The program then takes a detailed look at opportunities and strategies associated with leading channels and platforms including digital, mobile and emerging technologies. You will be guided, step by step, in assessing customer needs and marketing objectives and in creating your own digital marketing plans for both paid and owned media. By the end of this program, you’ll pull your digital marketing ideas together into a single, integrated plan based on your organizational priorities and resources.

The courses in this certificate program are required to be completed in the order that they appear.

  • Understanding the Digital Marketing Landscape and the Customer Funnel
  • Assessing Opportunities in Paid Digital Media
  • Assessing Opportunities in Owned Digital Media
  • Implementing an Integrated Digital Marketing Plan

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Social Media Marketing Certificate:

Creating and maintaining a clear, impactful, and authentic social media presence is key to discovering and connecting with potential customers. This begins with understanding when, where, how, and to whom social marketing content should be targeted and continues with brand-driven content that builds customer connection, community, and advocacy.

This certificate program will help you develop a strategic approach to executing today’s most relevant digital marketing tactics using social media platforms. Throughout the program, you will examine social media platform best practices to design a robust social marketing strategy and create brand-centered social content that aligns with your marketing objectives. You will also identify user-generated content opportunities and structure an influencer campaign to motivate and build the brand community. Additionally, you will create a proactive cross-platform social listening and community management system that is consistent with the brand and devise metrics to measure the success of your marketing efforts. By the time you complete this program, you will have developed a fully integrated social campaign that is ready to launch in the market.

For the best experience in this program it is recommended to take these courses in the order that they appear.

  • Social Media Strategy 
  • Social Media Marketing Across the Purchase Funnel
  • Creating Effective Content Marketing
  • Building the Brand Through Influencer Marketing
  • Social Listening and Community Management
  • Measuring Social Media Marketing Success

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Product Marketing Certificate:

Product marketing, or the process of bringing a product to market, is an increasingly critical role that sits at the intersection of the marketing and product management functions. For any product, navigating the nuances of effectively positioning within a given market and determining optimal pricing can be a daunting task — one that can make or break a launch. This certificate program gives you the necessary tools and tactics to make strategic decisions that will impact the growth and viability of your product, organization, or venture.

You will begin by examining different strategies for evaluating the market and determining the value drivers of your target customers. You will have the opportunity to develop a plan for delivering added value to different customer segments as well as mitigating potential threats within the market. Next, you will practice assessing the opportunities presented by change and disruption, using tools to assess the challenges of a dynamic market as well as address potential internal obstacles to successful implementation. You will then take an in-depth look at market research. Practicing the evaluation of research methods and reviewing different applications of research within actual business scenarios are the focus of this course. The last course in this series will give you a foundation in pricing strategies that will allow you to maximize profit for your products. X By the completion of the program, you’ll be better prepared to position your products for market success. For the best experience in this program it is recommended to take these courses in the order that they appear.

  • Value Creation and Profitability
  • Change, Disruption, and Growth 
  • Market Research and Analysis
  • Pricing Strategy
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Food Product Development Certificate:

Food is one of the largest industries in the world. Expectations of customers continue to evolve and create opportunities for new products. 

In this certificate program, you will be guided through the iterative process of bringing a new food product or innovation to market. The first course starts with defining and testing the feasibility of your food product. You will proceed through the process of creating protocepts, conducting and incorporating consumer research, refining your initial concept, and determining how the product will meet safety requirements and quality expectations. Throughout the courses, you will also address the regulatory requirements associated with food products, investigate different manufacturing and production options, and create a framework for bringing your product to market. Each course includes a project in which you will have the opportunity to apply what you have studied to your own food idea. By the end of this certificate program, you will be able to navigate the science and business processes to successfully develop safe, high-quality food or beverage products.

For the best experience in this program, it is strongly recommended to take these courses in the order that they appear.

  • Market Research and Product Development
  • Food Safety and Quality
  • Food Processing and Packaging 
  • Regulatory Agencies and Food Regulations
  • Commercialization 
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Marketing Strategy Certificate:

Marketing strategy isn’t confined to your marketing team. By understanding how to align marketing strategies with business strategy, high-performing business leaders make better decisions about their products, services, customers, brand, and competition.

This six-course online marketing certificate provides you with the MBA-level strategic marketing training you need to make strong business decisions and set strategic direction for your company, unit, department, or product line.

The courses in this certificate program are required to be completed in the order that they appear.

  • Essentials of Marketing Strategy
  • Applied Marketing Strategy and Decision-Making Tools
  • Market Research and Analysis
  • Creating and Communicating the Value of Your Brand
  • Introducing New Products: Successes and Failures
  • Distribution Strategy and International Marketing
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Marketing Analytics Certificate:

Today’s organizations have oceans of data available to them—and those that can translate it into meaningful business insights can gain competitive advantage. This certificate program teaches you the essential methods of marketing research using data, as well as the analytical tools to measure the effectiveness and efficiency of your digital advertising campaigns. You’ll learn to ask the right questions and determine the most relevant data for improving sales, market share, and margins.

From market response models, customer preference measurement and product positioning, to customer lifetime value, the six two-week courses in this program cover a variety of topics that will help you harness the power of data to improve your bottom line.

You’ll need an understanding of foundational statistics and Excel analysis before starting your first course.

  • Measuring Customer Preferences
  • Analyzing Segmentation and Targeting
  • Using Data for Positioning Brands
  • Predicting and Managing Customers' Lifetime Value
  • Market Response Modeling
  • Optimizing Digital Advertising with Analytics
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Brand Management Certificate:

Brand management has become one of the most important aspects of business strategy. Brands are often a central organizing principle of successful organizations — guiding decisions and actions. Whether you’re a brand marketer, business leader, or entrepreneur, this certificate program provides an essential framework to build and manage a great brand. 

Through the coursework, you will define the foundational building blocks for your brand purpose by understanding the target audience and crafting integrated marketing communications. You’ll identify opportunities and threats that affect your brand’s market position and determine potential strategies to capitalize on opportunities to strengthen your brand’s position. You’ll then create a brand positioning strategy for your market, and identify various vehicles for marketing communications that would effectively reach the brand’s target market. Finally, you will explore brand assessment and management strategies for the allocation of resources to ensure brand performance is optimized and brand objectives are met. 

For the best experience in this program it is recommended to take these courses in the order that they appear.

  • Brand Purpose
  • Brand Strategy
  • Brand Positioning
  • Brand Planning
  • Brand Activation
  • Brand Measurement

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Women in Leadership Certificate:

This five-course certificate program examines the issues facing women in leadership positions and offers strategies for handling them. Professor Deborah Streeter balances academic research regarding social norms and expectations with practical strategies for operating effectively within the workplace. She discusses how to outmaneuver the “double bind” dilemma, showing strong leadership qualities without being penalized for it. Topics discussed by Professor Streeter within the Women in Leadership program include how women can best negotiate in the workplace, ways to effectively provide both positive and negative feedback and how they can strengthen their emotional intelligence to stand out as a leader among both men and women.

This Women in Leadership program positions women who are in leadership positions to recognize when there is a gender dimension at work and how they can out-strategize gender bias and their own habits to achieve better results.

  • Negotiation Skills
  • Using Emotional Intelligence to Drive Results
  • Giving & Receiving Feedback
  • Outsmart the Work-Life Balance

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Executive Women in Leadership Certificate:

In many organizations, men hold more executive positions and board seats than similarly qualified women. Even organizations that bring on women and men at the same rate still demonstrate a gender imbalance at the highest levels of leadership because the power structures and gender dynamics in place often favor and reward the contributions of men over women. In this environment, even the most experienced and capable women struggle against gender bias and established power dynamics on their way to the top.

In this certificate, you will learn strategies and techniques to skillfully level the playing field as you work to attain higher levels of leadership. You’ll begin with an evaluation of the gender bias and power dynamics present in your organizations and develop strategies to overcome their limiting effects. Next, you will assess and refine the way you present yourself as an executive. Leaders often have to negotiate on behalf of themselves, their teams, and their institutions, so students will explore ways to prepare for the challenges women face in negotiations and adapt their negotiation style to the context of a given situation. Given that strong professional networks are often required to advance careers to the highest level, you will create a plan to fully develop your own networks while navigating the potential traps of gender and power dynamics. Finally, you will peek behind the boardroom door to identify the key competencies needed for board membership and explore the various - and sometimes unlikely - pathways women follow to the boardroom.

  • Power and Gender Dynamics
  • Developing Executive Presence for Women Leaders
  • Gender Bias and Negotiation Strategies
  • The Network Effect
  • Decoding the Gender Gap in Board Membership

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Diversity & Inclusion Certificate:

An organization is only as good as its culture—and building that culture is not only a role for HR, it’s every manager’s and employee’s responsibility. As today’s headlines prove, an inclusive work environment is not just a nice-to-have, it can make or break a company. You can help make your organization a more supportive and engaging place to work by understanding the perceptual, institutional, and psychological processes that impact the ways people interact with each other. Starting with a look at employee engagement, then identifying interventions surrounding unconscious bias and specific diversity and inclusion strategies, these courses are appropriate for anyone committed to going beyond mere compliance to build a truly aware and inclusive work culture. 

  • Improving Engagement  
  • Counteracting Unconscious Bias
  • Diversity and Inclusion at Work
  • Fostering an Inclusive Climate

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Diversity & Inclusion for HR Certificate:

Diversity and inclusion have evolved from a focus on compliance to a strategic-level cultural effort with a demonstrated positive impact on a company’s performance and business results. Today such a culture is much more than a legal or moral requirement; it’s also a competitive advantage. This specialized HR certificate program provides a deep foundation for you to identify, develop, and support HR initiatives for diversity and inclusion that can improve not only your organization’s culture but its success.  

  • Driving Engagement for HR
  • Countering Bias in the Workplace for HR
  • Fostering an Inclusive Climate
  • Diversity and Inclusion in Practice for HR
  • Workplace Disability Inclusion
  • Autism at Work
  • Fostering a Coaching Culture
  • Employment Law & Policy Issues

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