A Career Exploration Journey:

Following the Fresh Produce and Floral Industries From Field to Table

Only the Fresh Produce and Floral Industries build a healthier world, invest in sustainability, and grow their own talent! And you can be a part of it!

This FREE Career Pathways Certificate Program offers university students in their Sophomore, Junior, or Senior years of study a glimpse into the many rewards and vast potential of the Produce and Floral Industries. Industry Experts introduce and describe the different sectors of the industries’ supply chain, while identifying the career opportunities and skill sets needed to get our products from field to table.

This on-demand, interactive, fast-paced certificate program allows participants eight weeks to complete a minimum of twelve required learning modules, all at their own pace. Upon completion of the program requirements, participants will receive:

  • A Certificate of Completion
  • Badge for student’s LinkedIn Profile
  • A Free Produce Marketing Association Individual Membership for Career Pathways Student Graduates
  • Additional Career Pathways Participant materials
  • Access to the latest internship opportunities and job postings

AND, the first 200 Students to successfully complete the program will be CONNECTED to a CAREER AMBASSADOR – an Industry Mentor who will help guide the student’s journey as they pursue a fresh produce or floral career.


The Career Pathways certificate program consists of a package of Core Modules and four (4) elective Learning Tracks.

The Core Modules must be completed in the order shown below and must be completed before you can progress to the elective Learning Tracks.

You have  eight (8) weeks from your start date to complete the Core Modules and two of the four elective Learning Tracks. 

Note that each of our modules is approximately 15 minutes in length, and all are available on-demand – allowing you to complete the program at your own pace and on your own schedule. 

Before you begin, however, you must be approved. 

If you haven't submitted a form for approval into the program already, click the button below and complete the application. Upon approval, you'll receive registration links and can start the process described in STEP 1 on this page. 


Once you're approved for the program, the first required steps to receiving  your Certificate are: 
STEP 1: Register for the Certificate Program
This course begins with The Core Modules, which consists of two (2) introductory videos and four (4) training modules. We also include two (2) quizzes to help us learn a bit more about you and to help you learn more about where you may find a rewarding career in the Fresh Produce and Floral Industries, based on your interests. 
Step 2: Watch the Introductory Videos:
  • About the Program
  • Welcome
Step 3: Take the Quizzes:
  • More About Me (that means you!)
  • My Ideal Job in the Produce & Floral Industries
Step 4: Complete the Four (4) Training Modules:
  • Supply Chain
  • Conventional/Field Production
  • Controlled Environment Production
  • Floral

STEP 5: Complete the Learning Tracks:

To continue your path to greater industry knowledge and complete your certificate requirements, you'll need to complete all 4 Learning Tracks listed below. 

The Production Learning Track:

  • Planting & Harvesting Module
  • Processing Module
  • Packaging Module

The Science & Technology Learning Track:

  • Plant Breeding Module
  • Food Safety & Quality Assurance Module
  • Technology Module

Demand Creation Learning Track:

  • Sales Module
  • Marketing Module
  • Buying Module

Supply Chain Logistics Learning Track:

  • Transportation Module
  • Sustainability Module
  • Blockchain Module